For more than 175 years, Hammacher Schlemmer has been known for its distinctive, instantly recognizable catalog covers. As Art Director, I was honored to have that creative responsibility passed on to me, continuing a visual tradition while finding fresh ways to make each cover engaging, compelling, and true to the brand.

Creating the covers was a highly collaborative process. I directed and refined imagery, often worked with provided vendor art, developed layouts and headlines, and collaborated closely with senior leaders to bring each concept to life. Every cover required a balance of creativity, brand stewardship, attention to detail, and the ability to turn a collection of ideas and assets into a compelling final composition.

Skills showcased: Art Direction, Concept Development, Layout & Composition, Photo Retouching, Image Manipulation, Typography, Brand Stewardship, Creative Collaboration, Executive Collaboration, Print Production, Vendor Asset Management